Media Kit · 2026
Brand assets, guidelines, and press resources for Mosto Tequila

Our Story

Mosto Tequila is a majority Mexican owned tequila crafted with estate grown agave in Los Altos de Jalisco, Mexico, NOM 1580. Founded by the Benavides Brothers, Jalisco natives with deep experience in hospitality and craft beverage, in partnership with The Veil Brewing Co., Mosto was created to bring small batch tequila of uncompromising quality to global markets.

Every bottle reflects the traditions of small town Jalisco where tequila is more than a spirit. It is community, celebration, music in the plaza, and long tables filled with family. For us, tequila carries both seriousness of craft and joy of gathering.

Produced using traditional methods without shortcuts, Mosto is pure agave, honest process, and bold character. It is a serious product meant for unforgettable moments.

At the heart of Mosto’s production is Master Distiller Óscar Vázquez Camarena, whose expertise spans over a decade of tequila distillation in the highlands of Jalisco. His deep knowledge of agave selection, oven roasting, fermentation, and distillation ensures that every batch of Mosto meets the highest standards of quality and authenticity. Under his guidance, each expression captures the true character of Los Altos de Jalisco.

NOM
1580
Distillery
Majority
Mexican Owned
3
Expressions
10+
Years — Master Distiller

Expressions

Three distinct expressions, each crafted for a different moment. From the bright clarity of our Blanco to the bold, uncut power of Edición Salvaje.

Expression 01

Blanco

  • Proof80
  • ABV40%
  • Size750ml
  • AgaveEstate-Grown Blue Weber
  • ProfileBright citrus, clean agave, mineral finish
Expression 02

Reposado

  • Proof83
  • ABV41.5%
  • Size750ml
  • BarrelWillett Bourbon Barrels
  • ProfileCaramel, vanilla, toasted agave, warm oak
Edición Especial

Salvaje

  • Proof106
  • ABV53%
  • Size750ml
  • TypeStill Strength, Uncut
  • ProfileBold agave, concentrated, collectors edition

Brand Imagery

High-resolution product and lifestyle photography available for editorial and press use. Contact us for full-resolution files.

Mosto Tequila Bundle
Product Bundle
Mosto Reposado Bundle
Reposado Bundle
Mosto Paloma Cocktail
Cocktail · Paloma

Logo Usage

The Mosto wordmark should always have adequate clear space and never be distorted, recolored outside approved palettes, or placed on busy backgrounds.

Mosto Logo on Dark
On Dark Background
Mosto Logo on Light
On Light Background
Mosto Logo on Green
On Brand Green
Mosto Logo on Coral
On Brand Coral

Brand Colors

Our palette is built around the earthy warmth of agave country — grounded darks, organic greens, and an accent of Jalisco sunset coral.

Coral
#E8845A
Musk Green
#2D5C3A
Cream
#F2ECDA
Teal
#6BBFAB
Plum
#5C2D4A
Charcoal
#1A1A1A
Dark
#0F0F0F
Blush
#F0E6E8

Type System

Two typefaces define the Mosto voice — Sora for modern confidence, Playfair Display for editorial elegance.

Primary · Sora
Hecho en Jalisco
Sora is used for headlines, UI elements, navigation, buttons, and body text. Its geometric, modern forms deliver a confident, clean voice that grounds the brand in precision and warmth.
AaLight 300
AaRegular 400
AaSemi 600
AaBold 700
AaExtra 800
Secondary · Playfair Display
Origen y Destino
Used for product names, editorial quotes, and moments of brand storytelling that call for warmth and tradition.

Brand Usage

When representing Mosto Tequila in press, retail, or partnership contexts, please follow these guidelines.

Do

  • Use the official logo files provided in this kit
  • Maintain clear space around the logo (minimum 1x logo height)
  • Use approved brand colors for backgrounds
  • Reference the brand as “Mosto Tequila” on first mention
  • Include “Please drink responsibly” on all promotional materials

Don't

  • Stretch, rotate, or distort the logo
  • Place the logo on busy or low-contrast backgrounds
  • Alter brand colors or use unapproved color combinations
  • Crop or modify product photography
  • Use brand assets to imply unauthorized endorsement

Press Inquiries

Need hi-res assets or have questions?

For press inquiries, partnership requests, high-resolution imagery, or any other media needs, reach out to our team.

info@mostotequila.com